As a marketer, I'm often faced with the task to "make it pop!"

Although this is usually in reference to traditional ads, the same rules apply to the photos we post on social media. I treat an Instagram feed like a magazine layout. You have one opportunity to capture someone's attention so make it pop off the screen.

​Here are the top three ways to give your photos the pop they deserve:

In today's social media climate a mediocre shot can be a death sentence. However, we can't have a 70-200mm f/2.8 lens with us at all times. Here are the best photo editing apps and a few simple techniques to take your shots from drab to fab.

Apple officially launched their Instagram account today. You can follow "a look through the lens of iPhone users around the world." on their account (@apple) which features a series of photo sets comprised of iPhone photographers' work.