As a marketer, I'm often faced with the task to "make it pop!"

Although this is usually in reference to traditional ads, the same rules apply to the photos we post on social media. I treat an Instagram feed like a magazine layout. You have one opportunity to capture someone's attention so make it pop off the screen.

​Here are the top three ways to give your photos the pop they deserve:

I've tried my fair share of skincare products and even diet regimes in an effort to achieve clear, smooth, and healthy skin. With acne-prone skin like mine, it's extremely difficult to find products that stop breakouts without completely drying out your skin and leaving it looking flaky and brittle.

That's why I am so excited to share my love for FP Skin, the only skincare system that's truly minimized my breakouts while still keeping my skin hydrated and looking youthful.

In today's content game it's all about finding instagram-worthy walls and there's certainly no shortage in the Western United States. Here's a guide to the walls that make the perfect backdrop for your Instagram feed! 

In today's social media climate a mediocre shot can be a death sentence. However, we can't have a 70-200mm f/2.8 lens with us at all times. Here are the best photo editing apps and a few simple techniques to take your shots from drab to fab.

Off to my next meeting with no time to spare! So thankful for @californiaalmonds for keeping me charged throughout crazy busy days like these! Head to the link in my bio http://izea.it/aPbVDts to learn more about the health benefits of my favorite snack.

I just can’t get enough of this @casiovintage watch! It’s the perfect vintage touch to every outfit and an excellent #ValentinesDay gift! I’m wearing style A168WG-9VT available at Macy’s and Casio.com! 

I've partnered with @neutrogena to create this peachy look I absolutely love! It can be hard to achieve a dewy glow in the dry winter but thanks to their Healthy Skin Liquid Makeup it's a breeze! If you love this @eizagonzalez inspired look head to neutrogena.com and give it a try! ​

Google trends is one of the best resources to get in touch with the opinions of the world and yesterday's post-eclipse searches did not fail to disappoint.

Apple officially launched their Instagram account today. You can follow "a look through the lens of iPhone users around the world." on their account (@apple) which features a series of photo sets comprised of iPhone photographers' work.